We are building what we believe will be the world’s largest and most trusted decentralised peer-to-peer network — a next generation ecosystem that harnesses the power of artificial intelligence, blockchain technology and DNA-based verification, that will help the HUMANS Platform to evolve into an Ecosystem that will change the way in which HUMANS of the blockchain era live, work and relate to one another.
We are talking about structural disruption at its most disruptive, and yet at its most rewarding for all of us.
We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. In its scale, scope, and complexity, the transformation will be unlike anything humankind has experienced before.
Today the HUMANS Platform is already a successful, growing online business, with thousands of Registered Users coming onto the Platform every week. It was started by the HUMANS Platform Operator in New York in 2017 as a technologically advanced, data-driven platform serving as a one-stop-shop designed to enable people either to find the help they need, or to find the work they want.
HUMANS’ vision is to transform the Platform from what it is today into the world’s largest fully decentralised peer-to-peer network enabling more efficient human-to-human interactions around the world. We will deepen user engagement with an infinitely broader offering, effectively delivering a services to fulfil all human needs.
HUMANS will be capable of cataloguing the skills, educational qualifications and characteristics of billions of humans all over the world, essentially serving as a HUMANS Global Resource Bank for all people and all businesses.
Driven by advanced AI technologies, with transactions conducted transparently across the blockchain and accreditations through DNA-based verification systems, secured by proprietary risk management systems and smart contracts, the HUMANS platform will be designed to cater to all human requirements, whatever they are and wherever in the world they arise, subject to all legal and regulatory requirements in each relevant jurisdiction.
Whether it’s for work and help, for wealth and health, or for personal capital and social enhancement, HUMANS will lead the way in servicing the world’s new economy.
HUMANS was organized in 2016 when the deficiencies of existing online talent-on-demand services became apparent to the Founders. Existing platforms such as LinkedIn were based around a linear concept of one person – one job. In fact, this concept doesn’t properly reflect the changing nature of the global labour market.
Research shows that the traditional model of full-time employment with a single employer is evolving rapidly as employment is increasingly supplemented or substituted by temporary work.
Platforms were created in an attempt to respond to evolving labour market trends – TaskRabbit, Freelancer, UpWork, Thumbtack and many others. An emerging set of online/digital marketplaces where talent and those looking to hire talent can find and engage one another in a work arrangement is called the Human Cloud, which according to Staffing Industry Analysts (SIA), is arguably the fastest-growing segment of today’s technology-fuelled gig economy.
But the platforms today share many of the same disadvantages: centralised operators; dependence on a middleman charging high fees and commissions; and user limitations such as an inability to set one’s own terms and conditions, or to choose preferred people to collaborate with, among other limitations.
Recognising the shortcomings of existing systems, HUMANS core initial idea was to create a fully decentralized platform, backed by advanced and proprietary technology, that allows humans around the world to realise their boundless potential, enabling them to find the ideal match for their every need. Today, the HUMANS Platform is an extremely efficient decentralized open work and help platform with no middleman and no commission charges, where Registered Users may be incentivized for their loyalty to the Platform – the more active the Registered User is, the more he/she will be able to earn or save.
The HUMANS Platform is already experiencing strong organic growth, and this will be supplemented by the effect of new strategic relationships that will substantially accelerate the pace of user growth. For example, the HUMANS Platform Operator is currently collaborating in the U.S. with the National Newspaper Publishers Association — allowing HUMANS to leverage the organization’s 200 community papers to connect with its more than 20 million weekly readers.
The HUMANS Platform Operator also has a partnership with FreshTunes, a free distribution platform for musicians, which brings the HUMANS Platform to even more people, including more than 200,000 musicians and music producers featured on FreshTunes.
The HUMANS Platform Operator is also collaborating with the Coffemania/L’adresse chain of upscale coffee houses with more than 3,500 employees worldwide, allowing the chain to use The HUMANS Platform to hire waiters, chefs, kitchen staff and managers, and to incentivize them within the HUMANS Platform. Coffemania/L’adresse finds the talent that they need, while the HUMANS world continues to grow. These partnerships and other collaborations highlight the adaptability of the Platform across industries and will enable the HUMANS Platform Operator to expand its reach in 2018 to millions of people across the United States alone
The HUMANS Platform is based on four key user experience steps
These four key principles provide an unrivalled experience of human to human interaction.
Find – The HUMANS powerful proprietary search engine (Interactive Matching System) allows Registered Users to search through exponentially growing numbers of individual profiles in order to find the perfect match for any given task.
Agree – by using the HUMANS chat, Registered Users communicate directly with each other, and can discuss and agree on terms and conditions in real time.
Pay – the HUMANS Platform's wallet is a secure and trustworthy instrument to provide and request payments instantly directly from one Registered User to another at any time, with zero fees and commissions.
Evaluate – the HUMANS Platform provides the most secure and trusted experience of finding work and help. User profiles are protected by:
Today the HUMANS Interactive Matching System connects people with different needs and skills. Thousands of people come to the Platform every day and leave comprehensive information about themselves, their needs, professional or personal skills and how and with whom they want to collaborate. The HUMANS Platform creates profound user profiles and the HUMANS Interactive Matching System analyses numerous matching criteria in order to find the best result available on the Platform.
The development of technologies like machine learning, artificial intelligence and blockchain provides boundless opportunities to fundamentally change and enhance the way humans interact with each other. Today there is no single system or ecosystem that allows you to solve any task at any time.
Sticking to the principles of Find → Agree → Pay → Evaluate we are working hard to help all humans be wealthier and healthier by upgrading the HUMANS Platform with enhanced AI and blockchain driven functionality including decentralized financial tools (the HUMANS Wallet), our own cryptocurrency for daily life (HUMANS GEN token) and permanent loyalty incentives (Incentive Program), backed up by sophisticated proprietary risk management systems.
Find – the Platform will catalogue and index each profile on a comprehensive list of key parameters and the HUMANS machine learning based search engine will navigate Registered Users through enormous quantities of verified data to find the best match for their request on the Platform. Unlike Google which searches for information, HUMANS searches for people - enabling you to find the best person for your stated need.
Agree – the Company believes that the HUMANS Chat will become one of the most developed messengers on the market and have every feature a modern chat needs. Moreover, Registered Users will be able to share goods, cars or real estate without relying on a third party. The HUMANS Chat will be fully integrated with the HUMANS Wallet.
Pay – Blockchain technology will allow the HUMANS Wallet to become a best-of-breed financial instrument capable of rapidly and securely transferring payments, including cryptocurrency. This will be designed to include new features like secure payments based on co-signed smart contracts and, subject to applicable laws, rules and regulations, potentially even peer-to-peer lending. We hope to give Registered Users the ability to also mine cryptocurrencies inside the Platform.
Evaluate – Harnessing blockchain technology at the core of the system will build trust between Registered Users. Each Registered User will have a deeply rooted personal rating, based on all past interactions, stored on the blockchain. Special curators hired from the Registered Users will review and evaluate work and services and provide their comments, which are also stored in each user track record. The crowd-based verification panel will be supported with a decentralized protocol and will ensure the highest level of trustworthiness.
By leveraging the data of the Platform’s growing user base, HUMANS hopes to create an “Open Proprietary Risk Management System” as the basis for all interactions. This would allow for the evolution of services such as direct insurance underwriting or a bidding system for third-party insurance plans, while protecting Registered Users against losses. HUMANS also aspires to allow other companies or Registered Users to insure transactions on the Platform. This experience would give Registered Users a new freedom and increase earnings and value for everyone, in keeping with the spirit of a genuine sharing economy.
Moreover, the blockchain built Open Proprietary Risk Management System, which HUMANS hopes to develop in future, will allow Registered Users to do their own personal fundraising; each Registered User of the Platform who offers his knowledge and skills will be able to issue his personal tokens, which will be backed by his future achievements. This would allow a student to attract investments in their education backed by his or her personal achievements in the future. In other words, HUMANS will aim to give people an opportunity to climb the social ladder – anything that is humanly possible.
HUMANS believes there is great potential to expand its Platform by future development efforts. Since HUMANS’ model was founded on a new set of principles designed for the 21st century — collaboration, openness, interdependence, and integrity—it can easily be applied to any industry or any market.
Such future development will be based on proprietary HUMANS Open Multi-featured Ecosystem (“HOME”), which HUMANS hopes to develop in future and which HUMANS believes will enable third party businesses and service providers to develop their own offerings by leveraging the HOME technical infrastructure and its users, creating a mutually beneficial platform for all – the Ecosystem expands while outside businesses can grow faster.
For example,the HUMANS Platform Operator is partnering with FreshTunes (see below HUMANSMusic), a music service which allows musicians to upload their music to all major digital music stores and sell tracks and Royalty Rights. Now after integration into the HUMANS Platform, users of FreshTunes are able to realize their potential more fully. Not only can they promote and sell their music but they can also apply all their professional skills: write music to order, engage in live performances, offer music lessons or connect with producers. The HUMANS Platform Operator provides FreshTunes musicians with immediate access to the professional music community with no middleman and no fees, allowing them to work directly with people they want to work with and earn more for their services.
HUMANSBank — Decentralized financial organization for a new crypto world supporting every fiat or cryptocurrency and having its own blockchain infrastructure with sufficient TPS (transactions per second).
HUMANSInsurance — Bidding System for Third-parties Insurance Plans and P-2-P Insurance offers based on our Open Proprietary Risk Management System.
HUMANSMarket — Genuine gig economy service for sharing and purchasing goods, services, vehicles, spaces and other.
HUMANSNews — Customized and personalized by Artificial Intelligence local news and events.
HUMANSVoice — Decentralized open service for evaluation of companies, services, goods and people: everyone has the right to express an opinion.
HUMANSMusic — Online music delivery service: from independent musicians to listeners.
HUMANSPromotion — Global service for personal capital and social enhancement: personal ratings of people based on their life tracks and needs for use of employers, investors, philanthropists and ordinary people.
HUMANSSport — Service for sportsmen to find a training site, a peer to play with, or a team to join. The HUMANS Platform Operator already has arrangements with Igor Larionov, a famous professional ice-hockey player and a sports agent, to lead the HUMANSSport division.
HUMANSStars — Marketplace where you can arrange a meeting with a business professional or a celebrity for business advice or entertainment.
HUMANSParking — A unique service that helps you find a parking space. City parking has become a major challenge, and while public parking sites are almost out of space, private parking spots are often free and could potentially become a solution to inadequate parking spaces and facilities. HUMANSParking will connect owners of parking spots with drivers looking for a place to park their car. The HUMANS Platform Operator has already started to develop the service and plans to launch it in Los Angeles.
HUMANSGenome — Individual Authentication System build on Genome 64-key hash.
Find – Artificial Intelligence connects people based on their interests providing users with personalized, highly accurate, relevant and fast recommendations. Artificial Intelligence keeps all interests, recommendations and interactions in one place that allows AI to fully customize the user experience and take care of people’s needs. Unlike Alexa4, HUMANS recommendations will be based on humans and their actual interests, as opposed to indexed weather forecasts or movie ratings.
Agree – HUMANS is a unified entry point for all communications with users, public group chats, broadcast channels, third-party bots and other virtual storefronts: all unique services on the platform have their own structure of content and subscription model. AI and a customized dashboard help a user control access to the myriad of connections, the vast range of offers and content, the timeline and virtual personal assistant.
Pay – In addition to best-of-breed financial instruments, we offer our own blockchain infrastructure which will allow for fast and secure transactions, enabling users, partners, third-party companies, bots and any other members to use this infrastructure as a payment channel with easily-integrated open protocol to any application.
Evaluate – our Individual Authentication System creates heightened security by enabling DNA signatures and verifications. The life track of every user is protected by a population-based biological database. Users can get an even more comprehensive understanding of personal genetics to improve their health.
In summary, HOME will complete the evolution of HUMANS into a global and decentralised peer-to-peer (human-to-human) ecosystem. An ecosystem with the power to change and enhance the way that humans live, work, and relate to one another.
Just like many talent-on-demand platforms, the HUMANS Platform relies on the concept of trust as it is crucial to digital relationship economics. However, most of the existing tools and systems that help establish trust among platforms users (such as rating systems and reviews) have significant limitations. To address them the HUMANS Platform is creating its own system to match Registered Users, ensure data safety and reliability and prevent fraud. The main disadvantage of modern rating and review systems is that they don’t consider people’s previous experiences, current state of mind and other aspects of behavioral economics. When you look at ratings you see a depersonalized score which is not supported by the reality of human habits and interests.
For example, if you are looking for a restaurant in Paris, you will find that McDonalds has 9 stars and a fancy Michelin restaurant has 7 stars. Ratings do not take into account what you are looking for in that instant – i.e. whether you want to have a bite to eat or have a nice dinner.
Furthermore, rating and reviews systems are subjected to fraud - service providers can create fake accounts to boost their real pages.
The development process is broken up into several stages. At the moment, the HUMANS Platform is operating an Interactive Matching System that employs artificial intelligence to verify and evaluate user data and subsequently match Registered Users. During the next stage we plan to build a Decentralised Reputation System (DRS), basing it on the existing Interactive Matching System.
The HUMANS Reputation System will help us structure the data we have about all HUMANS Platform participants by segmenting them into five groups: Human, Company, Community, Asset, Service.
For each of the five groups we will aim to create a unique relative assessment model that will be based on Multimodal Preferences Vector concept.
We call it a Decentralised Reputation System as we plan to implement the system on blockchain. Blockchain will allow us to ensure the transparency and safety of data stored on the Platform as well as solve a number of data management problems — blockchain technology has the capacity to verify all the data within the Platform.
The implementation of the blockchain technology on our platform is itself broken up into several stages. To find out more about it, see our Technical Paper.
At the core of our platform is the concept of relationship economics which, in turn, heavily relies on trust — a fundamental value for all interpersonal exchanges. Unfortunately, the digital era has created an environment where ill-intentioned actors can abuse trust and derive benefit from creating fake accounts, stealing identities, etc.
Various tools such as passwords, biometric identification and multi-factor verification through emails, Facebook accounts and mobile numbers, have been introduced to prevent this, but they still can’t completely solve the problem, with trust in online counterparties often being undermined. We believe that the best way to address this is to implement our DNA-verification tool.
The first implementation stage of the DNA-verification tool assumes that once our platform users have their DNA-code stored in one of the databases, they can then use it as their universal credentials for accessing accounts across various online platforms. This is similar to the mechanism currently used by Facebook that allows you to bypass registration on various websites by granting them access to your Facebook profile. When the user chooses to enter a platform using DNA-verification the website automatically sends a request to a database where the user’s DNA-code is stored to check the records. The database then issues a special hash to confirm the authenticity of the DNA-code. The platform uses the hash for future identification of the user. It is a simple technology and yet is far more efficient and reliable for authentication and verification purposes than footprint or SSN, as it uses 100% verified DNA-code.
Every human on the planet, by default, carries a unique distinctive code enshrined in our DNA. The code cannot be corrupted or changed in any way and stays the same throughout our whole life. The unique nature of each individual DNA-code and the fact that there is no centralised entity that generated it for you means that we can make great use of the code by digitalising it. Today there are numerous companies such as 23andme.com across [the world/USA] that allow you to retrieve the DNA-code from your saliva and digitalise it. Your personal code is then stored within the lab’s own database. We expect that within the next three years the cost of this technology will decrease drastically allowing everybody to retrieve a digital code from their personal DNA and enabling such records to be stored on a database.
For the second implementation stage we plan to build our own blockchain system that will store the DNA-codes of our users. The benefit of the blockchain is that it eliminates the possibility of your DNA-code being corrupted or stolen. The introduction of the DNA-verification system will have a significant social impact as it will change the way people interact between each other online. We believe that in future people will only interact with DNA-verified users, as this type of verification brings the transparency and security of online communications to a completely new level.
Users, and particularly malefactors, will not be able to hide their real identity behind non-verified fake accounts, and even if they do other platform participants will choose not to communicate with them. In addition, people will be more careful about things they do and say, because any malign activity will have serious consequences for their history of online social interaction that is visible to other platform participants.
HUMANS plans to build a peer-to-peer Platform with decentralized financial instruments and its own cryptocurrency for daily life and permanent loyalty incentives: HUMANS GEN tokens (“HUMANS GEN”). HUMANS GEN is designed for Registered Users in order to provide them with an opportunity to effect transactions within the HUMANS Platform conveniently and securely. It lets Registered Users not only send and receive cryptocurrency with zero transaction fees but also gives them an opportunity to earn incentives for their activities on the Platform.
HUMANS Platform. In addition, HUMANS recognizes that its Registered Users create value for other users and potential advertisers, and believes that its Registered Users should be fully incentivized for generating this value. HUMANS GEN is not intended to limit the use of any convenient means of payment, but rather to incentivize Registered Users to choose HUMANS GEN as the main payment instrument on the Platform.
To that end, Registered Users who transact on the Platform in HUMANS GEN, rather than fiat currency, may be entitled to incentives out of the HUMANS Incentive Program, into which the HUMANS Platform Operator may make monthly allocations. Incentives will be allocated to individual Registered Users that paid for their transactions in HUMANS GEN on the Platform, subject to certain abuse controls, pro rata based upon the volume and value of HUMANS GEN transacted by all Registered Users on the Platform within the same time span. HUMANS GEN may give all Registered Users clear incentives to become active, stay active and be as active as possible.
HUMANS GEN will also eventually provide Registered Users with an opportunity to receive certain services on the Platform, including the ability to order paid peer-to-peer advertising. Registered Users will be able to directly target each other with ads on the Platform and bypass any intermediary by paying for such posts in HUMANS GEN. In addition to incentivizing HUMANS GEN-related transactions, the HUMANS Platform Operator may also, upon its discretion, incentivize other specific user activities on the Platform. For example, HUMANS will collect data about the number of each Registered User's clicks / views of the ads posted on the Platform in a given period. Registered Users may monthly, subject to certain abuse controls, receive incentive payments based on their pro-rata share of the total number and value of total advertisement consumption activities run on HUMANS Platform during the same period.
It should be noted that HUMANS GEN does not represent any right or interest in the HUMANS Platform Operator or the Company. HUMANS GEN is not designed to have any particular value outside of the HUMANS Platform. In particular, HUMANS GEN does not entitle its holder to any stake or any interest in the HUMANS Platform Operator or the Company by virtue of acquiring HUMANS GEN and neither will HUMANS GEN give the holders any automatic rights to the assets, dividends, revenue or interest in the HUMANS Platform Operator or the Company. Merely holding HUMANS GEN will not entitle the Platform User to any incentive payments.
Subject to the terms of the Incentive Program, HUMANS Platform Operator may, at its sole discretion, direct 25% of its total revenue each month to a special reserve designated to incentivize specific active operations of Registered Users on the Platform (“Incentive Payment Reserve”).
The HUMANS Platform Operator may only make discretionary reserve payments to fund its incentive payments to Registered Users pro rata to the volume and value of their specific activities on the Platform substantially as outlined below and subject to such specifications and anti-abuse rules as will be prescribed in detail by the written terms of the Incentive Program, which will be made available to all Registered Users of the Platform upon the Token Launch. For the avoidance of doubt, holding HUMANS GEN will not automatically entitle holders (of HUMANS GEN) to the incentive payments. The incentive payments will be provided to the holders strictly at the discretion of the HUMANS Platform Operator and the Company.
HUMANS GEN will also not grant holders any automatic right to receive profits, income, revenue or other payments or returns arising from the acquisition, holding, management or disposal of, the exercise of, the redemption of, or the expiry of, any right, interest, title or benefit in the HUMANS Platform Operator or Company or property or to any return on investment. HUMANS reserves the right to modify the Incentive Program and the Platform in its sole discretion. The development of the Platform and the Incentive Program are subject in all respects to compliance with all applicable laws, rules and regulations.
50% of the Incentive Payment Reserve may at the discretion of the Company be directed to incentivize individual Registered Users that paid for their transactions on HUMANS Platform in HUMANS GEN with the amount of incentives calculated pro rata to the volume and value of HUMANS GENs transacted by all Registered Users on the HUMANS Platform within the same time span and divided by two.
40% of the Incentive Payment Reserve may, at the discretion of the Company, be directed to incentivize individual Registered Users that consumed advertisements on the Platform. The amount of incentives will be calculated pro rata based upon the volume and value of such activity by all Registered Users on the HUMANS Platform within the same time span.
10% of the Incentive Payment Reserve may, at the discretion of the Company, be directed to incentivize individual Registered Users who are ready to provide tech services to the Platform and support HUMANS GEN functionality. Registered Users who support the platform would be rewarded relative to the volume and value of all such support functions performed by all Registered Users.
For the purpose of calculating the amount to be allocated to the Incentives Payment Reserve, monthly total revenue will be determined based on the accounting statements of the HUMANS Platform Operator, which may be subject to adjustments by the HUMANS Platform Operator. Incentive payments may be paid within 30 days of monthly accounting statements being issued and once necessary calculations and preparations are completed. All aspects of the Incentive Program are subject to modification at HUMANS’ sole discretion and in compliance with applicable laws, rules and regulations.
In this section we will first outline the terms of the Token sale during the Crowdsale period. Regardless of the time of purchase, the Token sale price is always fixed at USD 1.0 per Token, which may be paid in fiat currency (by a wire transfer or a credit card), bitcoin or ether.
A minimum of 5,000,000 Tokens (the “Soft Cap”) and a maximum of 100,000,000 Tokens—excluding Bonus Tokens (as defined below)—may be purchased during the SAFT offering and Crowdsale period (the “Hard Cap”).
Now we will explain how HUMANS Gen may be purchased and distributed. All aspects of the Incentive Program, SAFT sale and Crowdsale, below, are subject to modification at HUMANS’ sole discretion and in compliance with applicable laws, rules and regulations.
Registered Users may sign up to receive regular updates on the progress of the Network. In November 2018 HUMANS started to distribute a limited number of coupons to Registered Users who subscribe to receive email updates regarding the HUMANS network.
Each coupon will entitle its holder to “Bonus Tokens” representing 25% of the quantity of Tokens purchased in the Crowdsale, subject to the terms and conditions governing the Crowdsale. HUMANS will deliver Bonus Tokens to each eligible purchaser on the last day of the Crowdsale.
Registered Users who are Qualified Persons (as defined below) will be eligible to purchase Tokens at a fixed price of USD 1.0 per Token starting November 15th, 2018 by executing a “Simple Agreement for Future Tokens” (“SAFT”). Subject to satisfaction of all terms and conditions of the SAFT, SAFT holders will receive Bonus Tokens on the last day of the Crowdsale equal to 50% of the quantity of Tokens they order. “Qualified Person” means a person which is a professional, qualified, high net wealth investor or sophisticated person to whom the offer of SAFT may be made without licensing, registration, qualification, or approval by any regulatory authority in accordance with the laws applicable to such persons. For the avoidance of doubt, any U.S. Person (as such term is defined in Regulation S of U.S. Securities Act of 1933) shall be deemed a Qualified Investor if such person is an “accredited investor”, as such term is defined in Rule 501 of Regulation D of the United States Securities Act of 1933.
Before executing a SAFT, Qualified Persons must first become Registered Users and verify their identity, residence and Qualified Investor status for compliance reasons. Upon successful processing of their documentation, Qualified Persons can execute their SAFTs and pay the Token purchase amount to the Company as specified in their order (in fiat currency (by a wire transfer or a credit card), bitcoin or ether) up until the Token Launch (as defined below).
Proceeds of SAFTs will be immediately available to the Company and will comprise the primary source of financing for the development and launch of the main functionalities of HUMANS GEN on the Platform: (1) the HUMANS GEN protocol; (2) a wallet compatible with the Token protocol; and (3) the operation of the Incentive Program (collectively, the “Token Launch”).
Tokens purchased pursuant to a SAFT will be delivered following the Token Launch in two installments:
Registered Users may purchase Tokens during the Crowdsale period. The price will be USD 1.0 per Token.
To purchase during the Crowdsale, prospective Token users must become Registered Users and order and accept the terms of the Token sale (“Public Sale Agreement”) to be posted on the HUMANS website. The order may be filled for any number of Tokens, subject to the Use Restriction (as defined below). Following acceptance of the terms of Public Sale Agreement, Registered Users must verify their identity and residential address for compliance reasons. Finally, to finish the order, Registered Users will be required to pay the purchase amount specified in their order (in fiat currency (by a wire transfer or a credit card), bitcoin or ether).
Crowdsale purchasers will receive their ordered Tokens on the date when Humans receives the purchase price of the Tokens. Purchasers will not be able to cancel their order or demand a refund afterwards. In the event a Registered User acquires Tokens collectively worth more than USD 30,000, the Registered User will first have to spend those Tokens which exceed USD 30,000 in payments on the Platform before such Tokens become transferable beyond the Platform. This mechanism (the “Use Restriction”) aims to protect the consumptive interest of prospective Token purchasers.
On the date of the Network Launch, the HUMANS GEN infrastructure will be in place to launch the “Incentive Program”. Until all of the tokens reserved for the Incentive Program have been issued, beginning at Token Launch, HUMANS will issue 5 Tokens to every new Registered User on the Platform.
HUMANS will reserve 5,000,000 Tokens on the Token Launch date for this purpose. A second instalment will be issued and reserved for the Incentive Program on the last day of the Crowdsale period.
HUMANS will also reserve Tokens (the “Reserved Tokens”) to be issued on the last day of the Crowdsale period to compensate the HUMANS’ management team, advisory board, and its founders for the services they rendered in developing the Platform and promoting development efforts. HUMANS may also sell some of these reserved Tokens in the future to keep up with evolving user demand.
The Tokens issued but reserved by HUMANS will be allocated in the following manner:
After the Crowdsale concludes, HUMANS management anticipates that HUMANS GEN will be listed on third-party crypto exchanges, subject to compliance with all applicable laws and regulations.
HUMANS may explore the viability of additional public sales of HUMANS GEN to continue growing the Platform’s active Registered User base, if demand for HUMANS GEN proves high enough (each such sale being an “Additional Crowdsale”). HUMANS does not anticipate launching an Additional Crowdsale until the number of targeted active Registered Users of the previous (Additional) Crowdsale event is reached.
In contrast to the fixed Token price at Crowdsale, HUMANS anticipates conducting Additional Crowdsales at the prevailing market price, if one has been established, by examining the three-month weighted average of daily closing prices taken from trading statistics of one of the cryptoexchanges on which HUMANS GEN may be traded. In conducting an Additional Crowdsale, HUMANS will seek to minimize the volatility of HUMANS GEN so as to minimize disruptions to transactions on the Platform.
Example of HUMANS GEN token issue and token distribution
HUMANS is an innovative enterprise utilizing transformative technologies to help people from all cultures, backgrounds and walks of life to reach their full potential. As HUMANS looks to make the benefits of technologies accessible to everyone and create a new world of human interaction, proceeds of Token sales will be used to expand HUMANS’ efforts toward building a ‘Find-Agree-Pay-Evaluate’ experience for people around the world, and fully realizing the idea of the HUMANS Open Multi-featured Ecosystem.
The proceeds of the SAFT sale will be allocated predominantly to prepare the Platform for the Token Launch which includes the development of: (1) the HUMANS GEN protocol; (2) the updated wallet compatible with the Token protocol; (3) Tokens for new user registrations; and (4) Incentive Program.
The proceeds of the Crowdsale will be directed by the team predominantly to support the growth of the Platform’s Registered User base and the Platform’s further development. A smaller portion of proceeds will form payments to advisors and to cover operating expenses.
The Crowdsale proceeds will be to a large extent (USD 28.0 million) spent on development of the enhanced AI and blockchain driven functionality of the Platform (see sections “Tomorrow – less uberization, more humanization”, “Day after tomorrow - “HUMANS at HOME” above and “Technical White paper”).
In case the Crowdsale Hard Cap is not reached, a higher proportion of sales proceeds (after deduction of advisor fees) will be allocated to finance the Platform’s development. The remainder will be directed to acquisition of Registered Users.
The founders of HUMANS and the Supervisory Board will be responsible for the efficient use of funds and the gradual development of the Platform.
HUMANS is already a highly successful and proven Platform, not only with its user-base surging, but with established companies recognizing the Platform's value and seeking out partnerships. This is bolstering HUMANS' efforts and positioning the Platform for wide-scale expansion.
The HUMANS platform is completely free to use. It is the only talent on-demand service with no fees, no commission charges and no hidden costs, and we plan to keep it this way. To guarantee free access to the platform, we plan to create peer-2-peer promotion which allows our users to promote services, products and profiles within the platform. Our greatest value is our users, who trust us with their data, and it is their safety and comfort that we care about most. We want to transform the underlying principle of data-based advertising and marketing to develop an ideal environment where each advertisement will reach its perfect client.
Modern companies that gather user data all use monetization models based on the same principle: advertisers try to identify their target audiences, then flood users with ads that they deem relevant to them. However, even if advertisers manage to correctly identify potential consumers, the messages that they send to them usually don’t suit the audience in form or content. This is very counterproductive.
At HUMANS we believe that control over promotional content should be in the hands of consumers and not the advertisers. In this case the accuracy and relevance of the promoted content will be higher and the user experience less irritating, thus yielding greater results for both advertisers and consumers.
HUMANS Promotion Engine is based on a complex system of smart interest vectors and prediction vectors, which are formed by AI that analyzes all sorts of activity and data that users share with the platform. HUMANS Promotion Engine will allow companies or individuals who want to promote their services or products to deliver messages to ideal potential clients at the right time, in the right place and in the right feed.
The HUMANS platform has 3 main revenue streams:
To achieve such an efficient and organic form of promotion on the platform, we need a large active user base.
Registered User Acquisition starts from bringing significant amounts of traffic/visitors to the HUMANS Platform's web-site and mobile application.
HUMANS Platform has two distinctive types of traffic:
Paid traffic — Requires monetary and non-monetary investments
Organic traffic — This is free of charge for HUMANS Platform and is sourced naturally from “word of mouth” proliferation). Growth of organic traffic correlates with the growth of paid traffic. For the purposes of a long-term forecast, HUMANS presumes organic traffic will remain at 20% of the rate of paid traffic during the period of aggressive investment to MAU acquisition.
Advertising Approach — HUMANS Platform invests in digital marketing along with traditional advertisement.
Industry Specific Networking Events (Job Fairs) — HUMANS participates in Job Fairs and Industry Events targeted at entrepreneurs.
Social Media Marketing — HUMANS possesses a team of highly-qualified SMM managers, who are responsible for day-to-day communication with the online audience and increasing awareness about HUMANS Platform and its services among active social media users.
Search Engine Optimization — HUMANS actively invests in the development of internal and external SEO.
Full provision of security against scams and phishing, a user base which is easily segmented, an AI-based search engine and a reputation system all guarantee a stable growth of users, which is the basis of overall profit of the platform.
HUMANS Platform cares about our user’s data and considers it its most valuable asset of as the more data users can provide about themselves, the more accurate the platform’s recommendations become. We take special efforts to store the data securely protecting it from any attempts to compromise or steal it.The Humans.net platform architecture is based on a 4-level data storage model that helps fulfill three main requirements:
To protect sensitive user data, we will store it only in the disassembled format. When user is filling his profile, engages with other users or is simply being active on the platform all the data collected from him is immediately divided into pieces, segmented by type indexed and sorted into different data baskets.Thus we will have numerous separate data baskets, which store structured data from each platform user (names, emails, preferences, etc.) and unstructured data (time spent on the platform, geo position, mouse hover etc.).
To use the data within the platform and reassemble it from the data baskets platform backend should receive response from HUMANS search and recommendation engines and then match and combine decompiled data hash using corresponding reference vector from blockchain. Restored and reassembled data will be analysed by AI and used to provide relevant recommendations and precise search results.
Therefore, if a person or a bot manages to get access to the data baskets, he will remain with a bag of junk information which is impossible to put together outside the platform architecture.
ICO.HUMANS.NET WEBSITE TOGETHER WITH ALL CONTENT, FUNCTIONALITY AND SERVICES THEREON IS OPERATED AND MADE AVAILABLE BY HUMANS LICENSE PTE. LTD. (”WE”, “OUR” “COMPANY”). WE ARE A LIMITED COMPANY REGISTERED IN SINGAPORE ON JULY 12, 2016 UNDER COMPANY NUMBER 201618971E AND HAVE OUR REGISTERED OFFICE AT 171 TRAS STREET, #10-179 UNION BUILDING, SINGAPORE 079025. WE ARE THE OWNER OR THE LICENSEE OF ALL INTELLECTUAL PROPERTY RIGHTS AND CONTENT IN OUR SITE, AND IN THE MATERIAL PUBLISHED ON IT.
WE ARE AN AFFILIATE OF (1) HUMANS NET, INC., A DELAWARE CORPORATION INCORPORATED ON JULY 29, 2016, OPERATING AT 37 WEST 19TH ST, 2ND FLOOR NEW YORK, NY 10011 (REFERRED TO IN THIS WHITE PAPER AS “HUMANS PLATFORM OPERATOR”) AND (2) HUMANS NET EUROPE LTD, REGISTERED ON 7 MARCH 2018 UNDER REGISTRATION NUMBER 11240485 AND REGISTERED ADDRESS AT 64 KNIGHTSBRIDGE, LONDON, UNITED KINGDOM, SW1X 7JF (REFERRED TO IN THIS WHITE PAPER AS “HUMANS UK”). HUMANS NET, INC. OPERATES THE SITE HUMANS.NET TOGETHER WITH ALL CONTENT, FUNCTIONALITY AND SERVICES OFFERED THEREON (REFERRED TO IN THIS WHITE PAPER AS “HUMANS PLATFORM” OR THE “PLATFORM”). HUMANS UK SERVES AS A PAYMENT AGENT OF THE COMPANY.
THE COMPANY, HUMANS PLATFORM OPERATOR AND HUMANS UK ARE PART OF THE HUMANS GROUP OF COMPANIES (COLLECTIVELY, WITH OTHER GROUP COMPANIES REFERRED TO IN THIS WHITE PAPER, “HUMANS”) WITH RELATED, BUT SEPARATE FUNCTIONS. HUMANS PLATFORM OPERATOR IS THE OPERATOR AND PROMOTER OF HUMANS PLATFORM. HUMANS UK RECEIVES PROCEEDS OF SAFT OFFERING AND CROWDSALE ON OUR BAHALF.
WE OWN AND DEVELOP THE PLATFORM AND A SYSTEM OF RELATED DECENTRALIZED AI AND BLOCKCHAIN DRIVEN APPLICATION AND SYSTEM SOFTWARE WITH A VIEW TO EVENTUALLY EXPAND THE PLATFORM INTO HUMANS OPEN MULTI-FEATURED ECOSYSTEM (REFERRED TO IN THIS WHITE PAPER AS “HOME” OR “THE ECOSYSTEM”). WE ARE ALSO PARTNERING WITH HUMANS PLATFORM OPERATOR TO DEVELOP AND INTEGRATE THE “HUMANS GEN” TOKENS AND INCENTIVE PROGRAM (AS DESCRIBED HEREIN) INTO THE PLATFORM. WE INTRODUCE HUMANS GEN AND PROGRAM IN ORDER TO BRING ENHANCED FUNCTIONALITY AND ATTRACT NEW ACTIVE, REGISTERED USERS TO THE PLATFORM (“REGISTERED USERS”).
THE COMPANY RETAINS ALL RIGHTS TO THE PLATFORM, HOME, HUMANS GEN INFRASTRUCTURE AND ANY CONTENT RELATED THERETO.
THIS WHITE PAPER HAS BEEN PREPARED BY THE COMPANY SOLELY FOR REGISTERED USERS OF THE PLATFORM AND SOLELY FOR THE PURPOSE OF DESCRIBING THE PROPOSED TECHNICAL IMPLEMENTATION OF, AND ARCHITECTURE FOR, THE NEXT STAGE OF HUMANS PLATFORM'S DEVELOPMENT. THIS WHITE PAPER IS NON-BINDING IN ALL RESPECTS, MAY BE SUBJECT TO CHANGES WITHOUT ANY NOTICE AND DOES NOT CONSTITUTE AN OFFER OR SALE OF HUMANS GEN TOKENS DESCRIBED HEREIN, NOR DOES THIS WHITE PAPER CONSTITUTE AN INVITATION OR SOLICITATION FOR INVESTMENT PURPOSES.
THE ULTIMATE IMPLEMENTATION OF THE HUMANS GEN INFRASTRUCTURE, INCENTIVE PROGRAM AND THE ECOSYSTEM IS DEPENDENT UPON FACTORS AND RISKS OUTSIDE OF THE CONTROL OF HUMANS, INCLUDING REGULATORY RISKS, CONTRIBUTOR PARTICIPATION, AND THE CONTINUED WIDESPREAD ADOPTION AND EVOLUTION OF BLOCKCHAIN TECHNOLOGY. THERE IS A SUBSTANTIAL RISK THE SOFTWARE AND TECHNOLOGIES DESCRIBED HEREIN MAY NEVER COME TO FRUITION OR ACHIEVE THE OBJECTIVES SPECIFIED IN THIS WHITE PAPER. PROSPECTIVE REGISTERED USERS OF HUMANS PLATFORM ARE ADVISED TO CONTRIBUTE INTO AND PARTICIPATE IN IT AT THEIR OWN RISK AND WITHOUT RELYING ON ANY STATEMENT CONTAINED IN THIS WHITE PAPER.